One of the first pieces of advice I ever got when I set out on my adventure was "Define your brand before someone else defines it for you".
The fact that 1/3 of Americans don't realize that "Obamacare" is the Affordable Care Act makes for hilarious late night TV, but it also speaks to the environment in the US and inability of the Obama administration to define their many accomplishments.
Now, I get branding may be pretty low on the list of Presidential things to do...but when it has potential to affect millions of people and the stability of your democracy, I have to say this was a massive failure on the Obama admins part.
KB