OBJECTIVE​:

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To build the Disaronno brand amongst influencers and tastemakers. To also drive preference and educate consumers on the potential uses of Disaronno for mixology. 

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SOLUTION:​

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4Tune was tapped to be the marketing & promotional lead for The Disaronno Contemporary Terrace, an afterwork, end of summer soiree on the rooftop patio of one of Toronto’s premiere venues. Entertainment included live bands, 2 DJs and performances. Mixologists were on hand to spotlight signature Disaronno cocktails.

 

RESULTS:​

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Over 600 attendees (client goal was 300).  Lineups around the block and a complete sell out of all the product on hand. BlogTO “Style Feature”. Our client described the event with one word “Phenomenal”.