You used to call him on his cellphone, but Drake is now reaching millions of people with his billboards.
There was no sophomore slump for the second iteration of Drake’s Toronto billboard campaign promoting his upcoming release Views From the 6, according to a new report published by Clear Channel Canada.
While the previous campaign relied on just one strategically placed – and cryptic – billboard that has been dubbed “the most viral billboard in history,” the latest campaign utilized the full array of Clear Channel assets including banners, posters and superboards. The creative was rolled out in stages to ensure maximum consumer interest.